Selecting The Best Online Advertising
Posted in : advertisement, review, web browser, Web Design, website on by : Tips Of Tech Tags: adowrds, ads, advertising, contextual advertising, google, search engine
If you own your own company and have yourself a website that needs more traffic from more customers, then you might want to look into online advertising. With that you may also want to consider being on as many websites as possible, to draw traffic to your website to possibly look at your items for sell.
To best figure out what advertising affiliate to select, do a search using Google and another search using Bing, do three searches of three totally different topics, click the top three results in each search engine and pay close attention to what company is used to supply advertisements to the pages you landed on.
In the end you have looked at 27 pages of the 27 pages one advertising company should show up more than the rest. Usually you can tell what advertising company they use by looking around the border of the images, Some of Google’s ads you may have to wave your mouse over them to see who it is that is used for the affiliate program.
What ever Affiliate program you see the most of, use them.
I prefer to use Google Adwords for the people and companies I build websites for, simply because Adwords is owned and ran by Google. If you do a search in Google, typically the top three links in search results, will be paid results through Adwords. This gets the resulting website more attention than a site that is not listed in the top three.
You would not believe how many people do not know that.
Bing does the same thing, with the search results. but so far I have not found a way to advertise bing ads on my website. This of course reduces the number of websites available to display your ads. Just the opposite with other affiliate companies, most other affiliate companies do not have their own search engine. If they do, I have never heard of it.
If you have no idea how to find the sites related to the ads, typically you can click on the “Advertise here” link and that will take you into the account creation, and just select to not just advertise on that page. Customize your whole ad display yourself and you should be fine. With Google ads you can just go to adwords.com that will take you to the account set up.
Now you can try the low budget advertising affiliates if you just do not have enough to spend. it would probably be in your best interest.. Kinda. Google’s fees are more than competitive and their system is pretty well worked out to prevent people from scamming the advertisers. Some of the other sites have pretty loose protection plans for the customers. Ever get a million pop ups? They have never been Google pop ups.
Facebook ads work great if you are selling nice looking sun glasses, or shoes or rims. After that, Facebook ads are worthless and cost way to much for very little results. People on Facebook are not looking for anything other than chatting with their friends. People in search engines, are looking for something. Although Facebook Contextual advertising, is a pretty close second to Google Contextual advertising. Now that is the best creation that Google ever had. Want to target customers? Make sure your ads are in relation to the content on the website they are at. So use your tags well.
There is a horrible downside to Facebook ads, is that there are far too many click farms that frequent Facebook who are there just to click ads of any product that is not the product their company is promoting. What this means is that every click on Facebook ads that you have displayed, costs you money. When enough clicks happen you run out of money and another ad takes it’s place. Eventually the product that the click bank is advertising becomes a more dominant ad. Facebook used to be a great place to market your product, but those days are long gone unless you have the money to buy the services of a click farm. Which most of us do not.
Here’s a video that somewhat covers how Facebook ads are worthless
Here is a definition of a click farm.
Here is an idea how the advertisers work.