For a project I am doing with a freind I am required to use a keyword search tool. I have checked a few out and see a little bit of an issue. I have a starcraft II website. I used my starcraft II website as a test site for pulling together keywords. I typed in the web address into SKTOOL. and Google it’s self recommended I use a phone name. It also recommended that I leave the II and or 2 out of it’s name because that gets 500 searches a week while adding a 2 or ii at the end will get only 25. ERm. Part ii is new and the first version is ten years old. That is why the old one gets low searches. SO Google’s Database for it’s search engine keyword tool, is old. Because Starcraft II is going on it’s second month. It will be th the most search version of Starcraft out there. My website shows it has well over 500 hits a week from Google search under the term Starcraft II crack. So I tried that exact phrase and got nothing. Squat.
Just now I did this website (truxtertech.com) and used my actual keywords, and Google recommended I use these keywords. “tech deck” and “Tech Desk”. Really, What in the blue %^&* am I going to use those for ? Other than explaining how the keyword thing is wonky.
This post is not to give any expert, pro , or novice computer person even the slightest bit of computer training. This is just a lightweight technical analysis of today’s technical writing.
What do I find to be a better method of Keyword suggestions? Well simple. Write your story, write your page, fill your content. Find keywords in the content so your keywod meta tags match your actual content. Or just write up a huge list of products your really want to sell from your website, and put those words in your meta tags, and write about each item. If you run completely from automated suggested wordings, you have a gobbledy goop website for a dog kennel that is selling cats only because they get better hits in Google keyword search. Now if you are a link farm or a spam site and don’t care about return hits, then by all means. Build your website entirely on Keyword searches. I can understand looking for suggested words or word combination, that is totally acceptable.
What needs to be produced is an Alexa keyword. I know that sounds like a shook up bottle of pew, but Alexa has trends, that fluctuate. Alexa’s count is current and more on time than Google. Clearly by months.
Now I am not bashing the use of keyword search tools. Not at all. but from the results I just got for truxtertech.com in sktool, I now understand why so many websites out there make no sense. It’s people using some tool to crank out everything that gets huge traffic. They don’t care what that stuff is or what it’s for they just want to say it or met tag it. and well…… That junk makes me nuts.
If you must use a keyword search tool or keyword tool. Use it lightly. Don’t go using everything that pops up in the keyword tool. Try more than one keyword tool. Because simply just having the keyword does not generate you traffic. You have to dominate the 1000000001 websites who are using that exact same keyword.
That my friend is the challenge.
How do you do that? by having content that works well with that keyword. You can’t change your content to match that keyword. You have to change your keyword to match your content. Making sure you have better sells of the products you actually have.
Write thorough reports of your products. and make sure you put in the customers face that what you say you have, you really know a lot about. and that you are the person to get this product from. Do not be mechanical. DO not be to human. People want to buy from corporations, Not joe’s garage sale and not from robot Robert’s garage of automated crap. You have to slide in between and sell the people an item they know is protected by more than just the word of stranger. and a product that is not made by slapping two pieces of plastic together.