Websites that allow you to do company reviews, have a huge hole in them. Seo people for years have hated running into bad reviews on these company review websites showing scarey reviews of the company they are trying to help in Google and other search engines. Review sites like company name sucks or angie’s list. The downside is the simple fact that 90% of the reviews, it’s someone upset while the other 10% is the websites SEO or Webmaster. Simple fact is only upset people leave reviews. A happy customer just waddles away and enjoys their purchase only to return and buy another product. The negative reviews are in most occasions, an ex employee that got fired for what he or she thinks is unjust or the competitor’s unscrupulous SEO . Disgruntled employees know deep stuff and can give away some information that should not be out. Like say an employee got busted sleeping in his company vehicle when he or she was supposed to be working. Or some kid who quit when his father who worked at the same place got busted stealing from the company. The kid then leaves a bad review of the company and releases information that is not for the public. It could be months before the company gets hold of this information. by then, many potential customers could have seen this and been turned away by a skewed truth. A good SEO knows how to pull up information about companies and use it to their advantage. With a simple post on one of the review websites, and a manipulation of their own website and bam, you have better search results. And it’s all free. You don’t even pay to be there.
These websites do not reflect the truth about the company in question in most cases..
This is getting more and more well known in SEO world. Hopefully Google takes this into consideration. because websites that claim to be honest reviews, really needs to put a disclaimer saying that they really can’t see if the same person is making 100 posts about a company because there is no 100% way to verify that each account on their website is legitimate.
If you want to test this out, go create an account for either of the reviews sites I listed, and do a negative review of them, on their website and see which one gets filtered first.
I am pretty sure that Angie’s list will snuff all negative reviews of their site faster than they will help a company fight off an angry ex-employee. and the other site “company name sucks” will probably do nothing. Who knows, maybe they will. Test it out for yourself.
