The Seo Book We Should All Have

A good friend I know (I reference tons of stuff to her website) Alicia Crowder,  has a book out now called “SEO Standards for Beginners“.
If you are a web designer of new or professional status, this book is under $10 and a quick read. I assure you, there will be something in there that changes your knowledge about Search engine optimization.
Her description of the book is:

SEO Standards for Beginners is an informative book to help individuals and business owners better understand what SEO is and how to better compete in the online marketplace. Providing a general comprehension of the purpose of optimization, as well as practical methods for achieving better results online, this book will assist beginners in simplifying what is often otherwise bewildering.

I have had short encounters with her where we just sit and talk site building and SEO. Each sit in she says something that I have to study up on. Each time we have conversed she reminds me of stuff I have been neglecting to remember. Stuff I have been overlooking. This book is a must buy for anyone who needs crib notes, reminders, and new working ideas to build your website to comply to search engine needs.

She works for an SEO company. She has done so for as long as I have known her. She is great at what she does and has many large name clients ( I will not reveal or other seo companies may try and swoop em up). This book will be, for certain your best investment in web-design and site building as of yet. This book will help you in your quest to get to the front page of search engines like Google, Yahoo, Bing and the huge string of other search engines.

It would be foolish of a professional Search Engine Optimization person to pass up on a chance to find things they have been overlooking, to find things they never knew. Or to ever assume they know it all.

Go get Seo Standards for Beginners. It will be well worth your effort. Trust it is not just for beginners, I’m certain there is something for everyone in this book. I will be ordering mine Friday.

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SEO Standards for Beginners

Things to Consider When you Hire Someone to Design Your Website

Make sure that you have a place to store your material that composes your website. Make sure you have as much space as you possibly can, like powweb, they have unlimited storage at a very good price. Very good. So far I have registered for three different companies websites at powweb and all three were under $100 for two years.

Okay we all know that web-design, Some people can do it, some people can not do it. (wait, I am not selling you web design, simply because I am sick of it) I know it’s not actually an art . but you really have to think of it like you think of art. Try and not think of it as construction. You can not just lay out blueprints and say “hey this is how it goes, this is what i want and this is exactly what you will give me”. Ever try that crap with a guy that just draws cartoons or caricatures ? You can’t go and grab someone who draws realistic drawings with perfect angles shading lighting and life like appeal, to just draw you on a rocket ship with a rodeo clown shirt on. It’s just not his thing, and well, he has his certain fields he has focused on really well. It is best you let him utilize his abilities to his best interest.

You are not a web designer. So having a lay out or a design  that you want, well you are going to have to do it yourself. If you do not lay out your website yourself, be certain that what he will make for you, will not be to your liking on the first round. It’s just a fact.

A person that knows about web design is doing everything with full optimization in mind. This person has this thing laid out with full SEO integrated in their design. The more you toss ideas at them and the more you incorporate a third party web designer in this project, the more you throw this guy out of his field of operation. You will also start to make a complete professional web-designer look like a total amateur. Let him finish his project and you will see what he gave you will have tons of great cooperative segments of the site’s design.
Have an open mind, be prepared for creative differences and be prepared for someone more knowledgeable in this field to tell you that what you want will not work. Or be prepared for someone to just build you exactly what you want and leave to to fight the internet on your own.

1. If you have a specific idea that you want done and must have, then be clear about what you want from the start. Draw it on paper, show each page individually and fill in the exact text you want or need that explains that page. He can not read your mind. He is not in your business, or you would have more competition. Be prepared for the designer to re-word your text to handshake his SEO portion of the design.

2. Give all logos you need for the design.

3. Be ready for some of your ideas to get scratched. They may be obsolete or to complex for the average user to enjoy. Or they just may screw up the Search Engine Optimization portion of your design. Some of your idea may be unrealistic.

4. Be certain that your site’s topics cover what means the most interest in your company. If you sell airplane door hinges, don’t make your company website talk about what your company started as, what it is becoming and what it is now. Make your website about airplane door hinges. It would take a pretty submissive web-designer to not tell you that you are goofing  by using the wrong content.

Don’t ask the designer of your website to copy another website. Do not go to the nearest search engine and steal pictures off of the internet and ask your web designer to design your website around them. Do not under estimate the power of proper Search Engine optimization. Do not expect SEO work to happen over night. It takes most search engines two weeks to set your site in rank order. Heck it actually takes that long just for them to get around to noticing you are there. Do not look at a crowded Navigation bar/ menu and request more in there without a bit of a remodeling.

You can have the site you want. Just have your wants and needs laid out already. save a copy for yourself and give a copy to the web guy. If you already have a web guy then by all means, let him do the work. just be ready to hire someone else for SEO and make sure your web guy is ready to comply with the SEO person. It’s hard for one web guy to go back behind another web designer and figure out what they changed and how to make it work with the full plan. Improper communication ends in crazy results.

Here is an image I found on Facebook that seemed to fit perfect.

facts about website outsourcing

facts about website outsourcing