http://blogs.zdnet.com/microsoft/?p=5737
The dirty truth!
Microsoft is now getting really down and dirty! “Microsoft extends 90-day free Windows 7 enterprise trial until end of 2010…a “while supplies last” free 90-day trial of Windows 7 that was targeted specifically at enterprise customers.” In psychology, Stockholm syndrome is a term used to describe a paradoxical psychological phenomenon wherein hostages express adulation and have positive feelings towards their captors that appear irrational in light of the danger or risk endured by the victims. Now, you are probably wondering how does this happen…. and what does this have to do with this article! Its simple on both counts; The real transformation or psychological switch for the captives toward their captors is the Stockholm Syndrome’s psychiatric definition describes it as “a primitive gratitude for the gift of life,” not unlike that felt by an infant!
Microsoft extending the 90-day free Windows 7 enterprise trial until end of 2010 is a truly diabolical ploy but paints makes Microsoft in a good light making them sound like they are really good guys, caring and helping you out in a bad economy but this is not the case by far and are really offering you a disservice. It is a GIVE AWAY! That means, giving away something, NOT making a REAL offer or offering special discounting on their product which would be the RIGHT, helpful choice. Microsoft extends 90-day free Windows 7 enterprise trial until end of 2010 is the same ploy taken by Credit card company’s getting you complacent and wallowing in your denial until you have no other resource or time to make an alternate choice by postponing the inevitable and giving you enough rope to hang your self out to dry and no way down and Microsoft is hoping to make some un-discounted money somewhere along the road.
Mind you, within the sales process, there’s still resistance to overcome the difficult and very painful decision to spend their money, but in their mind that hurdle has been taken. They liked your initial offer and did exactly what you wanted them to do. As in the Stockholm Syndrome’s primus, as previously describes as “a primitive gratitude for the gift of life”?!