Social Media has slaughtered it’s self . Basically consumed it’s self by putting up it’s own defense.
The world is full of spammers. We as writers do not like spam on our sites. So we no longer allow people to put up links in their responses to posts. No link in their signature. Even if the person wrote a great related content reply on our site, we do not allow him/her to link back to their website. I myself think that if the guy is on topic and his writing brought light on a subject, he deserves to allow people to read more of his content. As long as it’s tasteful stuff.
It’s not like you can’t tell a spam link in your screening directory. they typically look like this
How this kills it is, well if a website does not allow me to link to my website where I have written a 4500 word article on the subject, I am sure not linking back to them where they talk about the subject. So you read my page and never know there is another that is on the same subject, and possibly conflicting my opinion and making good or bad sense.
These sites get either larger and bought out by bigger news/media sites or just completely crushed incredibility.
This is what social media is facing right now. They are attacking themself inward meanwhile are under fire by the chronicles/posts/abc/cbs and other news media .
You have to link up the little guy, the little guy has to link you up.
It’s what works
It’s what keeps the little guy concerned about your next statement.