First get some good SEO Tools and a good webhost powweb if you haven’t already got unlimited domain storage and low yearly fees.
If you can not find your website in search engines (Google, Bing), then your website is not indexed. Or your search term that you think your website is about, is not what The search engines have you indexed as. You need to optimize your website. Optimization is not just about making your website fast. Optimization is about using all optimal components of your websites design, to bring you traffic, and make return traffic to your website. Return traffic to your website means your site has been designed well, looks good and your content is exactly what the person was looking for. This is proper optimization.
So, how do you get your website listed in search engines like Google and Bing?
It’s not complicated to get your website indexed, and you don’t have to buy some software.
We have all seen Google just did it’s huge update to the way it indexes websites. And we see page rank coming back. This is a great deal. We also see relevance to what you are searching for and it’s closest proximity to the location of your ip address. We also see that Google has given us a real time display of results as you type your search into the search field. This fast work on Google’s part. The results are accurate to the existing text and the results change as you type more and refine your search to a more detailed inquiry.
How do you make this work for you?
You have to know how Search engines see your website.
You have to stay with in the guidelines of all search engines. And yes this can seem like a crazy format for writing content to your website, but you have to do it.
Think of your content. What is your article about? Write that word down on a peice of paper , label that piece of paper “keywords”. Try and think of everything that goes with that first main keyword. Like if you are selling locks, your keyword there is locks. What goes great with locks? Maybe a door??? and so on. till you have 15-30 keywords.
Write good legible logical content using the keywords you selected. It does not hurt to say the keywords a couple times. Especially the main keyword. because well it’s all about locks. but do not over do it. Try and set yourself at about 5 times per keyword. This will keep you from filling your page with that one word, and it makes your written content bearable to read by the customer. If Search engines do not like your content, humans surely will not.
Meta tags. You have to use meta tags to tell the search engines what your keywords are.
They look like this .
<META NAME=”KEYWORDS” CONTENT=”keywords,here,use,commas”>
Put your keywords in there and order them by level of importance. Main keyword up front far left. Or you can do them by order of appearance. I do this and it works great for me.
It takes a week or so for Google to find you by the keywords you chose. Your site will be sorted by these keywords, once it is verified as being relevant to your content.
Once your site gets traffic via searches, and said traffic that hits your site, stays with in your site (because your content is actually interesting, relevant to the search, etc.), before returning to searching for the same topic, or the search stops there, Google will then index your website as being relevant to the searches you created your keywords for. Your website will then have one page indexed for it’s content.
You must optimize every single page of your website. When doing that, you must make every page of your website of a value to your company. You must make the keywords for each page of your website relevant to each page alone. Once you have multiple pages that Google indexes as relevant to specific topics, and that each topic is associated to the website in a whole, you will then begin to gain page rank. Once you gain Google rank you will then be considered before websites that do not have rank as being informative for searches related to your website.
Don’t(s)
Do not just create pages on your website, just to have pages. If you are trying to sell a product, you want every page of your website to be an informative ad for one of your products.
Do not make an integrity page. If you want to sell people on how you “stand by your product” or “push forward and make the customer #1 priority”, go start a Facebook page. You are selling a product and if someone lands on that page and no where in that page is anything they are looking for, they will be very upset and will avoid your website next time, because it is a bummer to read everything about how you have honor but never mention how much memory the product holds, dimensions, amount of glow, how many miles per gallon it consumes. It is ok to mention your Honor somewhere in the product description. but not necessary. They are looking for the product.
Do not focus your website in flash. As nifty as you think flash is. Flash is slower to load, Flash is hard to read by Google. Flash is ok as decoration and attention sparkle. But completely useless when getting indexed in Google.
Do not play music on your website. Not everyone likes that song.
Do not over submit your website. if you submit your website more than one time to Google, you will be red flagged as spam. If your website suddenly shows up linked from 1000 websites in less than week, you may draw a bit to much attention to your website. You will get looked at and looked over with a fine comb. If every website that links to you shows the exact same text repeatedly, you will be considered spam and you will have wasted time. Lots of time.
Do not just target your most expensive product. Target your most popular product more than anything. You want to dominate in that product. You know what they are looking for when they find you, now make your site reflect that.
If you feel you must use an SEO company.
To thoroughly get your money worth of your Search Engine Optimization company you chose, Be very descriptive of your company. Make sure the search engine optimization company has deep details of your products. Give them the cut sheets and HOWTO manuals of your products. How the products are used and how they are associated to other products. You can not just call someone and say ” I need my website found in Google and just do not feel like doing all of the work”. Remember, this person works on websites. They know nothing of your product and it will take lots of study for them to build your website as knowledgeable of your product as you are. So it would be in your best interest to have target products, target information and let them know your needs. Otherwise you are just asking a stranger to be your number one sales person. Without training.
Getting your website into search engines such as Google or Bing, is not very complicated. As long as you build your website without stupid cheesy tricks. You know what cheesy is and you know what is a stupid trick. You know that most of the junk you want to put on your website, a 5 year old can see through them. So don’t do it. Just be informative, build clean and be interesting.
PS, Sorry for the typos. I’m sure there are many. I did this with my cell phone.