Search Engine Indexing

First get some good SEO Tools and a good webhost  powweb if you haven’t already got unlimited domain storage and low yearly fees.
If you can not find your website in search engines (Google, Bing), then your website is not indexed. Or your search term that you think your website is about, is not what The search engines have you indexed as. You need to optimize your website. Optimization is not just about making your website fast. Optimization is about using all optimal components of your websites design, to bring you traffic, and make return traffic to your website. Return traffic to your website means your site has been designed well, looks good and your content is exactly what the person was looking for. This is proper optimization.
So, how do you get your website listed in search engines like Google and Bing?
It’s not complicated to get your website indexed, and you don’t have to buy some software.
We have all seen Google just did it’s huge update to the way it indexes websites. And we see page rank coming back. This is a great deal. We also see relevance to what you are searching for and it’s closest proximity to the location of your ip address. We also see that Google has given us a real time display of results as you type your search into the search field. This fast work on Google’s part. The results are accurate to the existing text and the results change as you type more and refine your search to a more detailed inquiry.
How do you make this work for you?
You have to know how Search engines see your website.
You have to stay with in the guidelines of all search engines. And yes this can seem like a crazy format for writing content to your website, but you have to do it.
Think of your content. What is your article about? Write that word down on a peice of paper , label that piece of paper “keywords”. Try and think of everything that goes with that first main keyword. Like if you are selling locks, your keyword there is locks. What goes great with locks? Maybe a door??? and so on. till you have 15-30 keywords.
Write good legible logical content using the keywords you selected. It does not hurt to say the keywords a couple times. Especially the main keyword. because well it’s all about locks. but do not over do it. Try and set yourself at about 5 times per keyword. This will keep you from filling your page with that one word, and it makes your written content bearable to read by the customer. If Search engines do not like your content, humans surely will not.
Meta tags. You have to use meta tags to tell the search engines what your keywords are.
They look like this .

<META NAME=”KEYWORDS” CONTENT=”keywords,here,use,commas”>

Put your keywords in there and order them by level of importance. Main keyword up front far left. Or you can do them by order of appearance. I do this and it works great for me.

It takes a week or so for Google to find you by the keywords you chose. Your site will be sorted by these keywords, once it is verified as being relevant to your content.

Once your site gets traffic via searches, and said traffic that hits your site, stays with in your site (because your content is actually interesting, relevant to the search, etc.), before returning to searching for the same topic, or the search stops there, Google will then index your website as being relevant to the searches you created your keywords for. Your website will then have one page indexed for it’s content.

You must optimize every single page of your website. When doing that, you must make every page of your website of a value to your company. You must make the  keywords for each page of your website relevant to each page alone. Once you have multiple pages that Google indexes as relevant to specific topics, and that each topic is associated to the website in a whole, you will then begin to gain page rank. Once you gain Google rank you will then be considered before websites that do not have rank as being informative for searches related to your website.

Don’t(s)
Do not just create pages on your website, just to have pages. If you are trying to sell a product, you want every page of your website to be an informative ad for one of your products.
Do not make an integrity page. If you want to sell people on how you “stand by your product” or “push forward and make the customer #1 priority”, go start a Facebook page. You are selling a product and if someone lands on that page and no where in that page is anything they are looking for, they will be very upset and will avoid your website next time, because it is a bummer to read everything about how you have honor but never mention how much memory the product holds, dimensions, amount of glow, how many miles per gallon it consumes. It is ok to mention your Honor somewhere in the product description. but not necessary. They are looking for the product.
Do not focus your website in flash. As nifty as you think flash is. Flash is slower to load, Flash is hard to read by Google. Flash is ok as decoration and attention sparkle. But completely useless when getting indexed in Google.
Do not play music on your website. Not everyone likes that song.
Do not over submit your website. if you submit your website more than one time to Google, you will be red flagged as spam. If your website suddenly shows up linked from 1000 websites in less than week, you may draw a bit to much attention to your website. You will get looked at and looked over with a fine comb. If every website that links to you shows the exact same text repeatedly, you will be considered spam and you will have wasted time. Lots of time.
Do not just target your most expensive product. Target your most popular product more than anything. You want to dominate in that product. You know what they are looking for when they find you, now make your site reflect that.

If you feel you must use an SEO company.
To thoroughly get your money worth of your Search Engine Optimization company you chose, Be very descriptive of your company. Make sure the search engine optimization company has deep details of your products. Give them the cut sheets and HOWTO manuals of your products. How the products are used and how they are associated to other products. You can not just call someone and say ” I need my website found in Google and just do not feel like doing all of the work”. Remember, this person works on websites. They know nothing of your product and it will take lots of study for them to build your website as knowledgeable of your product as you are. So it would be in your best interest to have target products, target information and let them know your needs. Otherwise you are just asking a stranger to be your number one sales person. Without training.

Getting your website into search engines such as Google or Bing, is not very complicated. As long as you build your website without stupid cheesy tricks. You know what cheesy is and you know what is a stupid trick. You know that most of the junk you want to put on your website, a 5 year old can see through them. So don’t do it. Just be informative, build clean and be interesting.
PS, Sorry for the typos. I’m sure there are many. I did this with my cell phone.

How Bing Could Squash Google

Adsense. What is the easiest way Google makes certain their people who pay to be in the search engine get seen ? they share the wealth.
Bing has yet to even begin to try that. all they have to do is make an affiliate program to share the adverts with the websites out there.
Totally remove the whole Silverlight program. That and adobe air have got to be the clunkiest pieces of garbage. I don’t care how you improve it. A perfect turd is still a turd. Quit forcing people to hold that turd. I don’t want it in my computer, I don’t want a turd in my hand. Simply put, If I have to install that program to use your software, I will stop using your software.

Get yahoo off of Clicksor. I used to clicksor with all sorts of hopes of having an alternative to the goliath. I never made one red cent. Not one penny. I had a relative call me and tell me they clicked some ad on my old site, they said they bought something from one of the ads and never got their product. They thought I controlled it all. Clicksor never even noted the click. I did not tell my relative 700 miles away to click it. it was months later when I found out they did. Once they got tired of waiting for their products.
Clicksor then dropped me and said I didn’t have enough traffic. I had 200-2000 people a day. It fluctuated.

So having yahoo tied into something like that, surely isn’t helping them at all. Having a program where websites serve their ads for them will profit Bing and the website owners and would allow competition to Google’s adsense. Truth is adsense needs competition, they are getting a bit diva/spoiled princess.

When a person uses a search engine, they don’t want to be told how to search. People do searches like they think. They type it like they expect it to work. Not like they are told a search engine should be. Bing can do this if they just look at the most common searches. They all look like a question. Bing has this information. Google has this information. Yahoo, I have no idea why yahoo quit like that.

If you have suggestions for Bing or Yahoo post them here in a response.

The Seo Book We Should All Have

A good friend I know (I reference tons of stuff to her website) Alicia Crowder,  has a book out now called “SEO Standards for Beginners“.
If you are a web designer of new or professional status, this book is under $10 and a quick read. I assure you, there will be something in there that changes your knowledge about Search engine optimization.
Her description of the book is:

SEO Standards for Beginners is an informative book to help individuals and business owners better understand what SEO is and how to better compete in the online marketplace. Providing a general comprehension of the purpose of optimization, as well as practical methods for achieving better results online, this book will assist beginners in simplifying what is often otherwise bewildering.

I have had short encounters with her where we just sit and talk site building and SEO. Each sit in she says something that I have to study up on. Each time we have conversed she reminds me of stuff I have been neglecting to remember. Stuff I have been overlooking. This book is a must buy for anyone who needs crib notes, reminders, and new working ideas to build your website to comply to search engine needs.

She works for an SEO company. She has done so for as long as I have known her. She is great at what she does and has many large name clients ( I will not reveal or other seo companies may try and swoop em up). This book will be, for certain your best investment in web-design and site building as of yet. This book will help you in your quest to get to the front page of search engines like Google, Yahoo, Bing and the huge string of other search engines.

It would be foolish of a professional Search Engine Optimization person to pass up on a chance to find things they have been overlooking, to find things they never knew. Or to ever assume they know it all.

Go get Seo Standards for Beginners. It will be well worth your effort. Trust it is not just for beginners, I’m certain there is something for everyone in this book. I will be ordering mine Friday.

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SEO Standards for Beginners

Gaining Rank In Google

First and foremost, make sure you have a good website host that is dependable. powweb !!!
I have no idea how companies do it. I have been working like a dog to gain rank for some of the sites I work on. I do all of the optimization I do all of the meta tagging. I find that social sites are a poor source. I mean 3-5 years ago, it was the best snowball. Now, not as much as they still claim it is worth. advertising on sites seems to do nothing for me. I mean it is good while you pay for the advertisements. As soon as you stop paying, your rank plummets. The whole time you pay, it seems no one clicks the links.
SEO Tools
I work hard on alexa ranking, Compete ranking and MozRank. Alexa moves really fast when you try hard, but compete and Moz not near as fast.

Web ring. So far the best assurance to gain rank at either site, is to be in the good old fashion web ring. A web ring is a bunch of sites with similar interest who link back to each other. That of course is very hard to achieve. Most of the people who are in the same field as the site I am working don’t want to give up some potential customers by having them click my links and see better stuff for cheaper cost. Or what ever. There are a bunch of sites that have “submit link” button on their site with a code that you put on your site so people can find them better, much like a web ring. Downside to that is, if your competitor crawls your website to see what gets you so many people, they will  see that stupid link and use them also. Now you are right back where you were before you resorted to that method.

Originality. Many of the sites I work on, I can copy almost every sentence the owner wrote up and find it in Google. Word for word. Google will not accept that. Why would they link to a re-run ? So now I have to explain the importance of originality to the site owner without talking to complex and without sounding like I think they are a moron, yet still keep their attention so they allow me to fix it.

Updating and creating new content. I do it all the time, but you can only have so many pages before your website is to much. You can’t have customers trying to look through a website of greater than 10000 pages. It’s just insane. Unless you have a detailed search feature. Getting page rank is a bit more costly that it needs to be with this method.

Generating traffic. Well you can’t force people to go. you have to have people say “no it’s cool and all of the cool people do it” otherwise everyone everyone refuses to follow advertisements. Yes we are that simple of a species. Good idea to try is find a social site of some sort and make like 50 fake accounts and mention your site. but not spammy, just find topics that relate and chime in. Of course one person calls you spam and your i.p. addy is banned and your site is submitted to your dns and Google dns as spam. BLACKLISTED.

I do what I have to do. Sometimes I have to do everything. Just not so much it jeopardizes my domains. Gaining pr is no easy task, page rank shouldn’t be easy. Otherwise Google would be full by now. Alexa, mozrank, compete, search engines like, Google, bing and  yahoo would practically be useless. you would just type stuff and see where it lands you. So getting page rank is a validation of your site’s worthiness. Only thing is  to get page rank you have to get someone’s attention to prove you are everything you need to be. So how do you get the needed attention to gain page rank? well…. just keep at it. It will happen.

Things to Consider When you Hire Someone to Design Your Website

Make sure that you have a place to store your material that composes your website. Make sure you have as much space as you possibly can, like powweb, they have unlimited storage at a very good price. Very good. So far I have registered for three different companies websites at powweb and all three were under $100 for two years.

Okay we all know that web-design, Some people can do it, some people can not do it. (wait, I am not selling you web design, simply because I am sick of it) I know it’s not actually an art . but you really have to think of it like you think of art. Try and not think of it as construction. You can not just lay out blueprints and say “hey this is how it goes, this is what i want and this is exactly what you will give me”. Ever try that crap with a guy that just draws cartoons or caricatures ? You can’t go and grab someone who draws realistic drawings with perfect angles shading lighting and life like appeal, to just draw you on a rocket ship with a rodeo clown shirt on. It’s just not his thing, and well, he has his certain fields he has focused on really well. It is best you let him utilize his abilities to his best interest.

You are not a web designer. So having a lay out or a design  that you want, well you are going to have to do it yourself. If you do not lay out your website yourself, be certain that what he will make for you, will not be to your liking on the first round. It’s just a fact.

A person that knows about web design is doing everything with full optimization in mind. This person has this thing laid out with full SEO integrated in their design. The more you toss ideas at them and the more you incorporate a third party web designer in this project, the more you throw this guy out of his field of operation. You will also start to make a complete professional web-designer look like a total amateur. Let him finish his project and you will see what he gave you will have tons of great cooperative segments of the site’s design.
Have an open mind, be prepared for creative differences and be prepared for someone more knowledgeable in this field to tell you that what you want will not work. Or be prepared for someone to just build you exactly what you want and leave to to fight the internet on your own.

1. If you have a specific idea that you want done and must have, then be clear about what you want from the start. Draw it on paper, show each page individually and fill in the exact text you want or need that explains that page. He can not read your mind. He is not in your business, or you would have more competition. Be prepared for the designer to re-word your text to handshake his SEO portion of the design.

2. Give all logos you need for the design.

3. Be ready for some of your ideas to get scratched. They may be obsolete or to complex for the average user to enjoy. Or they just may screw up the Search Engine Optimization portion of your design. Some of your idea may be unrealistic.

4. Be certain that your site’s topics cover what means the most interest in your company. If you sell airplane door hinges, don’t make your company website talk about what your company started as, what it is becoming and what it is now. Make your website about airplane door hinges. It would take a pretty submissive web-designer to not tell you that you are goofing  by using the wrong content.

Don’t ask the designer of your website to copy another website. Do not go to the nearest search engine and steal pictures off of the internet and ask your web designer to design your website around them. Do not under estimate the power of proper Search Engine optimization. Do not expect SEO work to happen over night. It takes most search engines two weeks to set your site in rank order. Heck it actually takes that long just for them to get around to noticing you are there. Do not look at a crowded Navigation bar/ menu and request more in there without a bit of a remodeling.

You can have the site you want. Just have your wants and needs laid out already. save a copy for yourself and give a copy to the web guy. If you already have a web guy then by all means, let him do the work. just be ready to hire someone else for SEO and make sure your web guy is ready to comply with the SEO person. It’s hard for one web guy to go back behind another web designer and figure out what they changed and how to make it work with the full plan. Improper communication ends in crazy results.

Here is an image I found on Facebook that seemed to fit perfect.

facts about website outsourcing

facts about website outsourcing

Google Custom Home Page

Hey that’s nice they are trying to dress up the plain ol Home page. I mean it is a change but um.

What if we don’t want to see that? What if we don’t want to wait for our image to load.

Well I have some solutions, for me that is. TruXter Tech Custom Search.

I installed my toolbar and it gives me  me the choice to use the search as my home page.

The search uses Google as it’s engine so it’s like you don’t miss out on anything that you used to have.

but here is the custom search page from my toolbar. Nice and plain.

Either of the two will be fine. It’s like you get the old Google back. Works well for me.

The search is just the same as Google used  to be.

I liked Google just simply because it let me load a fast blank page that does not load massive files. So this solution is perfect for me.

But it does look like Google is following Bing now.

I Test Drive BIng

Well the big Selling point of Bing is that you can ask direct questions.

So i had my very first question to ask bing.

We got a file today, labeled with a .mso extension. Email opens it fine, but once out of email I have no idea hat to open it with, so i turned to bing with a question. “what is .mso” . Number one answer is “Milwaukee Symphony Orchestra”.

Didn’t like that answer at all lol. So I look deeper. Nothing identifies the use of the period/point mark showing that was not an abbreviation, but it was a file extension. Nothing for pages. So I tried a few simple ones. Sure that was fine and dandy, but why show me the simple ones but not the hard ones??

so I did the same search in google. Top answer was the same but in like the 8th  spot, there it was.

Sure it’s more difficult to locate things in Google sometimes, unless you know the tricks for locating specific details. like plus minus quote and so on.

My opinion, Bing is still being developed into a blue version of yahoo search and is not ready yet for competing with anyone other than old msn search.

The whole pop up description thing is anoying

Bing= but it’s not google!!!???….(with a sad face)