No one will call you a liar or call you out if you like and share a friend’s website, article or event page. You are not too good to help a friend and your other friends are not too good to see you share that post. Facebook and Twitter are not just for posting funny memes, inspirational pictures or helpful quotes. Your friends will not analyze your likes and shares. They will look to see if it is worth them sharing and liking too. Who knows, maybe you don’t think much of it, but one of your other friends might like the post and share it too, or even purchase the content.
If you see a friend posting from their website or personal company page, share that stuff for them. If you like what your friend is sharing then, by all means, share that stuff. If you don’t like it but you see your friend struggling to get the word out about what they have to offer, share that stuff. If you see a friend post an event, even if it’s an event about watching paint dry, share it. If your friend shares something and you don’t share it or comment on it or click the like button, but within the next day or…well, in any day after that for the rest of your friendship, you share that same exact content, but from the page of someone famous – you are not a thoughtful friend. You are someone helping promote the content of someone who does not need help and will not appreciate it.
If you think one of your friends might like the content your other friend is promoting then share it. Help.
When your friend shares content on Facebook or Twitter or LinkedIn, they are getting the maximum amount of visibility they can from their limited amount of friends. If 10% of their friends would share the same content, the visibility of that content would increase ten fold.
See, there is another article on the sister site talking about band promotions and how so many people will post on the event page saying why they can not come; and, no one sharing the article. It’s the “Invite Etiquette” post. This was the inspiration of this article. I wrote that article a couple of years back and I tagged all of the musicians I saw who I know have posted events and the page was full of people saying, “Sorry, working Kool-Aid stand with senile neighbor’s cousin’s favorite teacher”. I prefer to say nothing if too busy to comment or, “Bad ass. Hell yeah,” then private message my excuse. “Sorry…rectal exam that day because I’m an a$&ho1e”. Blah. blah, blah.
The issue I have here is, never has a musician shared that post. The best I got was one comment and maybe a like or two. Sure it might come off rude if a musician shared that link. That would only happen if the musician didn’t add a funny quip like, “HAHAHA – Someone is fed up,” etc.
Share your friend’s stuff. Don’t leave this type of exposure for just the scammers and spammers. Help your friend get exposure. It costs you one maybe two clicks. That’s it *click click*, then end. Done. You are now a friend that cares.
This goes for Twitter and LinkedIn. How does your broke friend with, what they think is a great idea, get seen or have half a chance if you, a “friend”, won’t even like, share or at least comment on what they have to expose to the world. Tweet that stuff on Twitter. Like and share that on Facebook and LinkedIn. Help your friend before your friend has to see someone else with a bigger, tighter group of friends steal his idea, which you will likely share at that point.
There is a current gullibility in Facebook that is an old media tactic to get readers and viewers. Usually this tactic delivers an uneventful outcome and often is someone who embeds a video from YouTube into their page where they just talk about what is in the video. Instead of just linking you to the video it’s self. Instead they are trying to get their page shared to share the content of the YouTube video so the website owner can cash in on the hard work of the video maker.
